Why Attention Is The New Black

Posted on Posted in Uncategorized

Every business, celebrity, brand or person is waging an ongoing battle – for attention.  So what kind of marketing grabs it? The era of interruptive marketing — “hey, you’re watching a show, let me interrupt you with a completely irrelevant ad about a product you have a 1% chance of actually buying” — is dying.  (Thank heavens — because I’m sort of tired of seeing […]