Every business, celebrity, brand or person is waging an ongoing battle – for attention. So what kind of marketing grabs it?
The era of interruptive marketing — “hey, you’re watching a show, let me interrupt you with a completely irrelevant ad about a product you have a 1% chance of actually buying” — is dying. (Thank heavens — because I’m sort of tired of seeing reverse home mortgage ads when I’m trying to watch NFL games.)
The era of engaged contextual marketing — “hey, here’s something cool that we know, based on data, you are likely to like; take a selfie with our product and share with your social graph” — is ascendant.
And in this new world, attention is the new black — how can you get it, hold it, and monetize it.
Content creation is expensive. Content aggregation is not. And viral content marketing — by the user-generated content creators themselves — has wonderful economics.
We help brands create, curate and spread content. Let’s do great things together!
You can schedule a quick 15 or 30 minute call with us – to see if we can help you – right now!
HERE’S TO WORKING WITH YOU!