HOW TO IMPROVE GOOGLE SEARCH RESULTS FOR YOUR NAME
We all know four horsemen of the online reputation management apocalypse: Negative stories, reviews, videos and photos.
For so many people, adverse and often totally unfair content like this shows up in Google search results – often on page one of relevant search results.
Negative search results can be incredibly damaging, causing stress, costing untold opportunities and suppressing client acquisition and retention.
So what can be done to improve Google search results for your name?
FACE IT: GOOGLE SEARCH RESULTS CAN MAKE OR BREAK YOU
Google is the dominant player in search. There is no escape.
Google controls 80 percent of all global online search traffic, and over 90 percent of all global mobile search traffic.
So like it or not, reality is clear: Google is the new first impression – for you, for your business, for your brand.
GOOGLE SEARCH VARIANTS
Google search isn’t simply the standard, type in a box, Google search of days of old.
Google offers these very different types of searches: All (typical Google search), Autocomplete,Related, Image, News, People Also Search For, Notable Events, and many other types.
The challenge of solving online reputation management issues has only become more difficult with all these new types of Google searches – each with its own algorithm and ranking factors for content.
HOW TO IMPROVE MY ONLINE SEARCH RESULTS FOR MY NAME
A question we get asked constantly is this: “How can I improve Google search results for my name?”
The fastest way to do this is to hire expert help.
An online reputation management company can quickly locate the best content about you and support that content with a strong SEO program to push your best content up in Google searches, and push your worst content down.
Hiring experts saves time and stress — let them deal with staying on top of all the constant Google algorithm changes for the various searches.
If you have time, and prefer self-service, some simple things you can do include creating a web domain (yourname.com), setting up a blog on that domain, launching social media profiles under your name (facebook.com/yourname, etc.) on LinkedIn, Facebook, Twitter, Instagram, YouTube, Quora and Medium, and then interlinking all of the above.
Then, you’ll want to become an active digital publisher, and post to those profiles – a social media management platform like SproutSocial, Buffer, Hootsuite, Hubspot and others make this easy to do.
Getting interviews in the press is also a great way to get your name out there – platforms like Czardom, HARO (Cision) and Muckrack are great for finding easy press hits, and getting in front of publicists and journalists.
Setting up Google Alert for your name and/or related relevant phrases (for example, “doctor your name,” “your name attorney,” etc.) is free and can be done in minutes (alerts.google.com).
More serious social media and web surveillance can be done (at cost) using companies like SproutSocial, Brand24, Mention and others – if a deeper and more comprehensive ongoing data dive is required.
HOW CAN I GET EFFECTIVE AND DISCREET HELP?
It’s easy! Schedule a confidential call with us. We are friendly folks, and would love to help you.