How to Show Up at Top of Google Search for Your Business
Showing up at the top of Google search for your business is an increasingly important matter.
Online reputation management matters more than ever; if you can control what links show up for your business in Google, you can control your own narrartive.
It’s simply a fact: Many people Google your business before they ever meet you, buy from you or interact with you.
It’s also a fact: Either you are controlling the digital reputation of your business, your search reputation, your online reputation – or someone else is.
If you’ve never googled your business, do it right now and see if you are accurately and fairly represented.
For many businesses, the Google search results are inaccurate, or outdated, or even unfair.
Many businesses are wonderful in real life — but not accurately reflected online.
But is that’s the case for your business, do not worry – this post will discuss things you can do (or experts can do for you) to help fix a Google search results problem for your business.
How to Show Up at Top of Google Search for Your Business
Tip #1: Buy Your Domain
Do you own the domain YourBusinessName.com? If not, go to GoDaddy or another registrar, right now, and buy it.
If you choose not to launch a website like “YourBusinessName.com” – that’s fine. At least you have stopped someone else from doing it!
But ideally, you want to spin up a simple site “YourBusinessName.com” with a blog, an “About (Your Business Name)” tab in site navigation, and with your business name peppered across site content where it makes sense. You don’t need a 500-page website. Think of it as brochureware.
When Google searches the web for “your business name,” one of the first places it looks is at the domain level – Google wants to know if there is any site that exists that is YourBusinessName.com. So, create one and feed Google.
How to Show Up at Top of Google Search for Your Business
Tip #2: Launch Social Profiles
Does your business have business pages/profiles on LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest, Quora, Medium and so on?
If you do not, setting up such pages isn’t hard.
Again – try to get @YourBusinessName on these platforms. And link to all of them from your website.
Feed Google information that YourBusinessName.com says @YourBusinessName on all of these social platforms is quality information.
How to Show Up at Top of Google Search for Your Business
Tip #3: Set Up Google Alerts
Set up Google alerts for your business – it’s free.
This way, you always know if your business are being mentioned in a way or on a site that Google is crawling.
More advanced – considerably so – digital reconnaissannce is available using tools like Brand 24 and Mention and others.
How to Show Up at Top of Google Search for Your Business:
Take It Seriously
Although Google does not share exact numbers, as reported by SEOTribunal.com, Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year!
Bottom line: Your Business will be Googled.
So why not take an active approach to shaping what searchers will see?
Schedule a confidential call with our experts right now!
And thanks for stopping by!