HOW TO IMPROVE GOOGLE SEARCH RESULTS FOR MY BUSINESS
It’s a common question: How to improve Google search results for my business?
Common problems for online reputation management for business include negative press, bad reviews, critical videos and adverse images — and that’s just for starters. For many businesses, adverse content like this shows up in Google search results – often dominating on page one of Google search results.
Google is the dominant player in online search – accounting for over 80 percent of all global online search traffic, and over 90 percent of all global mobile search traffic. And over 75% of searchers never look past the first five search results they see on page one search results.
GOOGLE IS THE NEW FIRST IMPRESSION
Studies have shows that a single negative link on page one of Google search can result in a loss of over 20 percent of customers — and that three or more adverse links on page one can cost nearly 60 percent of customers to do business elsewhere. And Google search isn’t only one kind of search, either. Google offers these very different types of searches:
ALL search – the old “type a keyword or phrase in a Google search box”
AUTOCOMPLETE search – where Google auto-suggests keywords and phrases to add to your search
RELATED search – where Google suggests other searches it believes are related to your search query
IMAGE search – the most relevant images for your query
VIDEO search – the most relevant videos for your query
NEWSsearch – the most recent/most timely news related to your query
KNOWLEDGE GRAPH search — the information that appears in your Google Knowledge Graph
PEOPLE ALSO ASK search – questions people also ask related to your search query
NOTABLE EVENTS search – content modules of notable events related to your search query
And many more.
The challenge of solving online reputation management issues has only become more difficult for businesses with all these new types of Google searches – each with its own algorithm and ranking factors for content.
If, for example, a business missed earnings, or had a product controversy, or dismissed an executive, or was sued… and that event was covered in a single press story with a photo or video… understand: This single story could hurt you, your business and your brand in many different search types: All, autocomplete, related, image, video, news, people also ask, notable events and other types of search.
HOW TO IMPROVE MY ONLINE SEARCH RESULTS FOR MY BUSINESS
A question we get asked constantly is this: How to improve search results for my business?
The fastest way to do this is to hire expert help. An online reputation management company can quickly locate the best content about your business and support that content with a strong SEO program to push your best business content up in Google searches, and push your worst business content down. Two big reasons to hire experts are time and stress — let them deal with staying on top of all the constant Google algorithm changes for the various searches.
But if you lack budget, and have time, and prefer self-service, some simple things you can do include creating a web domain (yourbusinessname.com), setting up a blog on that domain, launching social media profiles under your business name (facebook.com/yourname, etc.) on LinkedIn, Facebook, Twitter, Instagram, YouTube, Quora and Medium, and then interlinking all of the above. Then, you’ll want to become an active digital publisher, and post to those profiles – a social media management platform like SproutSocial, Buffer, Hootsuite, Hubspot, etc. makes this easy to do.
Getting interviews in the press is also a great way to get your business out there – platforms like Czardom, HARO (Cision) and Muckrack are great for finding easy press hits, and getting in front of publicists and journalists, as are Facebook Groups for PR, media and marketing types.
Setting up Google alerts for your business name is free and can be done in minutes. More serious social media and web surveillance can be done (at cost) using companies like SproutSocial, Brand24, Mention and others – if a deeper and more comprehensive ongoing data dive is required.
Want expert advice about your online reputation management right now? Want to improve Google search results for your business?